We are a Melbourne-based brand run by an all women team.

We're all about crafting high quality jewellery that embodies the essence of casual chic.  

Inspired by the everyday woman and her dynamic lifestyle, our mission is to create pieces that seamlessly transition from day to night, effortlessly elevating any look.

Crafted with the highest-quality, ethically sourced materials, our designs are carefully curated to be versatile, effortlessly transitioning from special occasions to everyday wear.

"When I launched the brand as ALIX YANG in 2018, I had no fashion and business background—all I wanted was to design the jewellery I love. Using my name felt natural then; I was learning and taking it one design at a time. 

Six years later, what started as a personal venture has flourished beyond my initial dreams. We've built a brand that resonates with modern women across Australia, creating pieces that have become part of their everyday stories. 

I no longer want this brand to be just about me and my designs. I want the brand to carry the stories of the people who wear our products. It's about our community, about every woman who likes my designs and makes these pieces their own. That's why we rebranded to REH—'her' spelled backwards.

This isn't just a rebrand; it's a transformation into a comprehensive accessories destination. We're expanding into new categories and reimagining our identity to create space for what this community can become."


Love, 
Alix & the team 
xx