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Just Rebranded - formerly ALIX YANG Jewellery

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Why We Rebranded


"When I launched the brand as ALIX YANG in 2018, I had no fashion and business background—all I wanted was to design the jewellery I love. Using my name felt natural then; I was learning and taking it one design at a time. 

Six years later, what started as a personal venture has flourished beyond my initial dreams. We've built a brand that resonates with modern women across Australia, creating pieces that have become part of their everyday stories. 

I no longer want this brand to be just about me and my designs. I want the brand to carry the stories of the people who wear our products. It's about our community, about every woman who likes my designs and makes these pieces their own. That's why we rebranded to REH—'her' spelled backwards.

This isn't just a rebrand; it's a transformation into a comprehensive accessories destination. We're expanding into new categories and reimagining our identity to create space for what this community can become."


Love, 
Alix & the team 
xx

FAQ about the rebrand

Have you removed the previous ALIX YANG products?

No, we kept all the pieces from our previous collections and they are still available online at rehstudios.com with the same product names.

Did you change designer?

No, our founder Alix is still the only person designing all the pieces with love.

Will you still be shipping from Melbourne?

Yes! We are still the same team based in Melbourne.

Will I be able to use my ALIX YANG store credits?

Of course you can! The backend of our online store didn't change, so you can still use your ALIX YANG store credits at rehstudios.com

Why am I seeing the logo 'a' on my jewellery?

That's because we kept all the previous products so there are still some stock left with the ALIX YANG branding. But we are updating it very soon!

When are you going to launch the new product category?

We are going to launch a product (that's not jewellery) in early Feb 2025, so stay tuned! And don't worry, jewellery is still our main product.

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